After walking through the 10 steps to customizing a fashion
and style news feed on Friday, I’m back with part 2 on how to use PR Newswire for Journalists.
Today’s tips focus on using ProfNet to connect with brands
and the PR Newswire Photo Archive to find free images you can use in blog posts.
A ProfNet opportunity is a request to review products or interview
subject matter experts. When you log into http://media.prnewswire.com,
click the “ProfNet Experts” tab at the top of the page. This will take you to
the Create Opportunity form:
1) In the “Opportunity subject” field, detail what
you’re blogging about and looking for. Try to be as specific as possible.
2) The “Nature of expertise you seek” field allows
you to provide more information – be concise and follow the 5 W’s (who, what,
where, when and why).
3) Beneath your contact information, select what
your “Deadline for responses” is.
4) You can also narrow down the types of
organizations and geographic regions your opportunity should be sent to:
5) You can find more tips and an example
of a ProfNet opportunity on the blog
Tales from the Nursery, and here are our
guidelines for bloggers requesting products.
To
download product and event photos, as well as graphics and logos from PR
Newswire clients, click the “Photo/Logos” tab at the top of the page:
1) Once the Photo Archive opens up in a separate
tab or window, click “Login” in the top left corner. If it prompts you to
re-login, use your PR Newswire for Journalists username and password.
2) To search for fashion and style images, type “fashion”
in the keyword field at the top-left of the page, which will provide you with thumbnails
of recent images. Clicking a thumbnail
will take you to that image's page.
3) Some images will have a download dropdown at the
top-center of the page. You can also download the image by clicking the “View
Larger Photo" link beneath the photo (see the below screenshot for both
options).
4) Any images from the PR Newswire Photo Archive
can be used on your blog for free if credit is included. The photo credit is
located within parenthesis at the end of the caption. For example, the photo
credit in the below example is PRNewsFoto/Gap, Inc.
Hopefully, these walkthroughs have given you ideas on how to
use PR Newswire for Journalists. You can find more PR Newswire blogging
resources and info on our Blogs We Love badge at http://www.prnewswire.com/bloggers.
This is a great resource! Thanks for the walk through! - J
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