The MSB team is so excited to have Amanda from PR Newswire here to talk about how you can utilize this resource! A big thank you to Amanda for putting this together for us again!
Blogger Resource:
Updates to PR Newswire for Journalists
Whether it’s a new haircut or a closet overhaul, change can
be refreshing. Recently, PR Newswire’s platform for bloggers and the media
underwent a makeover. Re-launched in February, PR Newswire for Journalists’ new,
responsive design not only looks better, but many of its tools are even easier
to use.
After stopping by Midwest Style Bloggers last year with a PR
Newswire for Journalists how-to,
I’m happy to be back to update you on how fashion and style bloggers can take
advantage of the site’s different features.
Receive the Style
News You Want, When You Want
We’ve streamlined our newsfeed customization process so that
it’s easier to receive and save announcements from designers, retailers and
others in the fashion industry.
My favorite improvement is that the process of selecting
your email preferences and search criteria has been reorganized to fit on one
page.
In the top-right of PR Newswire for Journalists, click on
“Edit My Profiles” from the drop-down menu beneath your name. At the bottom of the next page,
you’ll click “Create New Profile.”
If you’re new to the site, you will be prompted to add a
newsfeed after you register.
On the “Create a News Release Feed” page, you’ll first tell
us how often and when you want to receive news, as well as your other email
preferences:
Below that you’ll select the type of news you want by
keyword, company, industry, subject, place, and language.
The search criteria work the same as they used to on PR
Newswire for Journalists. Criteria
groups such as Industries and Subjects are combined in an “and” relationship.
Within each criteria group, you can make multiple selections which will be
combined in an “or” relationship.
For style bloggers, I’ve found that the following industries
and subjects work well:
Industries: Cosmetics
and Personal Care; Fashion; Jewelry; and Textiles
Subjects:
Features; New Products/Services; Product Recalls; Surveys, Polls, &
Research; and Women-related News
However, you can mix and match according to your own
interests.
If there’s a press release that you want to save, click the
bookmark icon next to the headline. When you go to the My PR Newswire tab at
the top-left of the screen, there will be a section on the right to view all of
your bookmarks.
Other enhancements to our newsfeeds and press releases
include the ability to share on social media and view related news from the
same company:
Additional Newsfeed Resources:
Find Free Multimedia
for Your Blog Posts
The new multimedia gallery now has more search options than
before.
Instead of just browsing by a keyword or content category,
the Advanced Search menu allows you to search for multimedia by geography,
industry, date, and keyword in the caption. In the screenshot below, I searched
for the tag ‘Fashion.’
It’s also now easier to download an image from a dropdown
menu. The client’s original resolution, as well as large, medium and thumbnail
versions, are available:
As before, any images from PR Newswire’s Multimedia Gallery
can be used on your blog for free if credit is included. The photo credit is
located within parenthesis at the end of the caption. For instance, the above image
should be credited to PRNewsFoto/b michael AMERICA.
Just like with news releases, related images will now
display to the right of a photo and social sharing buttons will appear above.
Additional Multimedia Resources:
Connect with Brands
for Product Reviews and Research
ProfNet helps connect bloggers with sources for research, product
reviews, and Q&As. The updates made to PR Newswire for Journalists provide
more direct access to your query inbox and drafts and our searchable database
of subject matter experts.
If you’re interested in reviewing products or are writing a
blog post and need an expert’s input, fill out the “ProfNet Query Form” with
details about your request:
If there is a geographic region or organization type you
always want to submit your queries to, you can now save those under the Query
Preferences tab.
For instance, we typically recommend submitting product
review requests to the following organization types: Authors, speakers and
consultants; Corporations; PR agencies; and Small businesses. You can save
those in your Preferences tab so that they are automatically selected every
time.
If you save a draft before submitting it or want to access
query replies and your expired queries, you can access those in the ProfNet
Inbox.
In addition to submitting a query, you can search for
sources and reach out to them directly via our database on
ProfNet Connect.
Additional ProfNet Resources:
Discover Other
Bloggers, Blogging Trends and Community Events
While most of PR Newswire for Journalists’ changes were
improvements to tools bloggers and journalists have been using for years, we
also launched a brand new Community section to the site featuring our new media
blog.
On Beyond Bylines, bloggers can find information on blogging
tips, trends and tools, as well as blogger
profiles.
We also have compiled a list of upcoming
blogger events and our industry
newsfeeds on Twitter, such as @PRNFashion and @PRNleisure.
If you’d like your blog to be considered for a Beyond
Bylines profile, submit your information here.
Additional Community Resources:
If you have any questions about PR Newswire for Journalists
or need help creating a free account for your blog, email us at Media.Relations@prnewswire.com.
You can also register
online.
Great resource Lenin! I use a lot of these myself. There are a few other great sites such as OpenPR and LivePR that can be very valuable if you know how to use them! There are a few here that I haven't heard of, but I'll definitely look into them. The value of this PR is priceless.
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